SMO (Social Media Optimization) is the latest craze in online advertising and has a completely different set of rules from anything we've seen so far. It's not really about marketing your product or business which is incredibly odd but centers on connecting you to your customers on very real level, a social level.

Waste your social media outlets discussing your own products and sales and you will be doomed as far as SMO is concerned. You will now see major brands using their FB and twitter pages talking about different subjects with their customers. Better to ask your customers their destination for their next vacation or the current weather in their city than waste their time with repeated sales pitches and promotions. It's a more personal way of advertising since never before has the customer and seller been able to connect so freely for all to see and comment on as well.

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